RBFF Webinars

In an initiative designed to help state agencies optimize their marketing strategies and tactics, RBFF has taken the content most requested by our state agency partners and developed webinars to address these topics. Please join us as we discuss new ways to connect with your constituents and please refer back to this page to review past webinars.

Webinar: Cast Your Marketing Net Further with Fishbrain (7/20/23)

Fishbrain is one of the world’s largest online fishing communities. With over 15 million users and 14 million logged catches, anglers turn to Fishbrain to connect, document, and share their fishing adventures.

Fishbrain’s unique app reaches far wider audiences than other traditional social media platforms and is an easy and free tool for state marketers to utilize.

Hear a conversation with Fishbrain’s Partnership Manager, Nate Roman about what Fishbrain is, what advantages states have in utilizing the platform, and how to grow your audience.

Cast Your Marketing Net Further with Fishbrain Presentation with Audio
Cast Your Marketing Net Further with Fishbrain Presentation PDF

Webinar: Find Your Best Self Marketing Campaign (5/31/23)

Women represent an important emerging audience for the fishing and boating industry. To grow this demographic, Recreational Boating & Fishing Foundation (RBFF) and Ipsos conducted research among active, lapsed, and non-angler women to understand active female anglers' mindsets and drivers, and what challenges exist to increasing participation.

RBFF has taken findings from the research to create a brand new marketing campaign that launched on May 1, 2023 for Take Me Fishing™ focused on reaching women.

Listen in to hear from RBFF’s Senior Director of Marketing, Rachel Piacenza, and Senior Manager of Digital Content, Joanna Lario discuss the new Find Your Best Self campaign! They covered:

• Summary of the research,
• How the research influenced a new campaign,
• Overview of the campaign including information on timing, channels, social media and integrated partnerships,
• Examples of new creative,
• How you can use the campaign to reach anglers/boaters in your state.

Find Your Best Self Marketing Campaign Presentation with Audio
Find Your Best Self Marketing Campaign Presentation PDF
Find Your Best Self Marketing Campaign Presentation _creative

Webinar: What is GA4 and How to Prepare for It (12/8/22)

Using Google Analytics (GA) is an important part of tracking visitors to your website and evaluating some of your marketing efforts Google is making some changes to their services with Google Analytics 4 and we want to help make sure you’re ready for these changes and can also take advantage of some of the opportunities it offers

Hear from Taylor Cruz, Analytics Strategist with Blastx, RBFF’s partner to help enhance the user’s experience on TakeMeFishing.org, to learn more about GA4, what changes it entails, and how to be ready for the switch including:

• Backing up GA data
• Use of third-party cookies
• New features
• How to use data to better help your customers

What is GA4 and How to Prepare for It Presentation with Audio
What is GA4 and How to Prepare for It Presentation PDF
What is GA4 and How to Prepare for It Presentation _additional details PDF (extra details on some GA4 limitations and the differences between GA Universal)

Webinar: Reaching the Community through Urban Fishing Programs (9/14/2022)

Urban fishing programs are important to show people there’s access to fishing close to home. Sometimes people face barriers to participation or don’t know about the fishing opportunities near them until they are shown everything their community has to offer.

Listen in to learn about the U.S. Fish & Wildlife Service’s (USFWS) urban fishing programs across the country while highlighting the “Urban Anchorage Fishing Program/Creek to Plate” in Anchorage, AK. You will learn about:

• Goals of the program
• Target audience
• Overview of education provided
• Community partners’ involvement
• Successes getting kids outside and fishing, and
• How state agencies can work with USFWS on these programs

Reaching the Community through Urban Fishing Programs | State Webinar Series | September 2022

Reaching the Community through Urban Fishing Programs Presentation

Webinar: Tips and Case Studies for Working with Social Media Influencers (6/29/2022)

Working with social media influencers to reach a broader audience is becoming more and more common for state fish and wildlife agencies but it can difficult to know where to being. Listen in to this webinar to learn more about working with influencers. Hear from RBFF and representatives from IA Department of Natural Resources and VT Fish & Wildlife Department as they shared:

• 10 tips for working with influencers
• Sample contract template for agencies to utilize
• Overview, results, lessons learned and future plans from IA and VT influencer programs

Tips and Case Studies for Working with Social Media Influencers Presentation with Audio
Tips and Case Studies for Working with Social Media Influencers Presentation PDF

Webinar: Angler R3 Program Funding Needs Assessment Results & Scorecard (11/16/21)

RBFF and Responsive Management conducted research to assist state agencies, organizations and industry partners in determining which angler R3 projects to fund with grant programs. The research included surveys of state agency R3 coordinators and academics with angler R3 experience.

Using the findings from this project, a free, downloadable scorecard was created to help the R3 community in scoring grant proposals and prioritizing angler R3 programs to fund and support.

Download the report and scorecard.

Listen in to learn more about the scorecard and survey results from Responsive Management and RBFF.

Angler R3 Program Funding Needs Assessment Presentation with Audio
Angler R3 Program Funding Needs Assessment Presentation PDF

Webinar: Reactivating Lapsed Boaters (8/25/21)

This past April, RBFF partnered with 17 states and sent a direct mail letter to lapsed boat registrants encouraging them to re-register their boat and get back out on the water. TX Parks and Wildlife Department sent follow up emails to a test group of boaters and an 18th state, the TN Wildlife Resource Agency, used Facebook ads to target lapsed boaters.

Listen in to hear:

• Steps and tips to implement a direct mail campaign
• Results from TX Parks and Wildlife Department email follow-ups
• Results from TN Wildlife Resource Agency targeted Facebook ads
• How to partner with RBFF to reactivate lapsed boaters

Reactivating Lapsed Boaters Presentation with Audio

Reactivating Lapsed Boaters Presentation PDF

Webinar: Retention Strategies Based on Angler Surveys (5/6/21)

The year 2020 was unlike any other and saw a surge of participation in fishing and boating. New people started participating for the first time while others were brought back to the water. With more than 3.2 million fishing licenses sold nationally in 2020 compared to 2019, it is critical to retain these anglers. Hear representatives from the following agencies provide insights from angler surveys and implications for retention marketing strategies:

• Brittany Kearney, Marketing Project Manager, Arizona Game & Fish Department
• Jane Gustafson, Marketing Manager, Nebraska Game & Parks Commission
• Amanda Solla, Outreach and Engagement Coordinator, Oregon Department of Fish & Wildlife

Retention Strategies Based on Angler Surveys Presentation with Audio

Retention Strategies Based on Angler Surveys Presentation PDF

Webinar: Identifying New Anglers & Boaters and Determining Tactics for Retention (12/15/20)

2020 was an extraordinary year for boating and fishing, and RBFF is anticipating millions of new participants! To understand who these new participants are and how best to engage with them, RBFF conducted a major national research study in partnership with global market-research firm Ipsos. Listen in as representatives from Ipsos and RBFF answer questions about who these 2020’s new boaters and anglers are, what motivated them to go boating and fishing, barriers they faced getting started and more!

Identifying New Anglers & Boaters and Determining Tactics for Retention Presentation with Audio

Identifying New Anglers & Boaters and Determining Tactics for Retention Presentation PDF

Webinar: Using Search Engine Marketing (SEM) to Promote Fishing and Boating (11/10/20)

State fish and wildlife agencies are increasingly implementing digital marketing campaigns to promote fishing and boating in their state. One tactic these states are utilizing is Search Engine Marketing (SEM). Listen in as representatives from the Pennsylvania Fish and Boat Commission and representatives from their marketing agency, Gavin Advertising discuss learnings from their recent SEM campaign including defining SEM and guidelines around keyword creation, best practices for implementing SEM and much more!

Using SEM to Promote Fishing and Boating Presentation with Audio

Using SEM to Promote Fishing and Boating Presentation PDF

Webinar: Insights on R3 Planning (8/12/20)

Many state fish and wildlife agencies are working to develop recruitment, retention and reactivation (R3) plans to increase participation in fishing, boating, hunting and outdoor recreation. Earlier this year, the Arkansas Game and Fish Commission (AGFC) launched their R3 plan and transitioned into implementation.

Over the course of about eight months, the AGFC team worked through an extensive planning process to develop an R3 plan for the future of conservation and outdoor recreation in Arkansas. Many of the resources AGFC developed in their process can benefit other state agencies working through R3 planning. Listen in as Tabbi Kinion, AGFC Education Division Chief and lead for their agency’s R3 plan development, shares how their agency navigated through an agency-wide process with a planning team, writing teams, and now implementation teams.

Insights on R3 Planning Presentation with Audio

Insights on R3 Planning Presentation PDF

Webinar: Get On Board Campaign with Take Me Fishing™ (7/15/20)

As COVID-19 continues to wear on Americans’ mental health, Take Me Fishing™ and Discover Boating are launching a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. Listen to the webinar to hear about the RBFF toolkit of resources that contains editable and co-brandable materials to customize for your audience; allowing your organization to stay connected and relevant with your consumers.

Get On Board Campaign with Take Me Fishing™ Presentation with Audio

Get On Board Campaign with Take Me Fishing™ Presentation PDF

Webinar: How Digital Marketing Has Helped States Achieve R3 Success (5/21/20)

State agencies are growing increasingly savvy with their digital marketing techniques to recruit, retain and reactivate anglers and boaters. Listen to the webinar to learn about how:

• MA Division of Fisheries & Wildlife targeted campers to encourage them to add fishing to their list of outdoor activities.
• MN Department of Natural Resources created a co-branded digital marketing campaign to recruit, retain and reactivate anglers.
• TN Wildlife Resources Agency used geofencing to reach more customers by targeting people in specific locations during several events to promote fishing licenses.

How Digital Marketing Has Helped States Achieve R3 Success Presentation with Audio

How Digital Marketing Has Helped States Achieve R3 Success Presentation PDF

MN Department of Natural Resources Digital Marketing Campaign Cheat Sheet PDF

Webinar: Social Media Tips and Ideas for Success (12/10/19)

It can be a full-time job keeping up with the changes and updates within various social media platforms. Maria Dominguez, RBFF’s Social Media Strategist, and Tim Akimoff, Oregon Department of Fish and Wildlife’s Social Media Coordinator are here to help! Listen in as they present tips on creating a goal-focused strategy, creating valuable content for your audience, insights from OR’s social media strategy and much more!

Social Media Tips and Ideas for Success Presentation with Audio

Social Media Tips and Ideas for Success Presentation PDF

Social Media Tips and Ideas for Success Resources PDF

Webinar: R3 Efforts to Reel in Anglers (8/29/19)

State agencies across the country are successfully recruiting, retaining and reactivating anglers. Listen in on the webinar to hear about the following examples:

• IA Department of Natural Resources earned almost $25,000 in revenue from their Fish Local Campaign!
• WI Department of Natural Resources sent emails to first time license buyers and lapsed anglers resulting in a lift of 3.5-4.7% in fishing license sales!
• VA Department of Wildlife Resources (DWR) is recruiting new fishing customers by offering incentives to current anglers who "Refer-A-Friend.”

R3 Efforts to Reel in Anglers Presentation with Audio

R3 Efforts to Reel in Anglers Presentation PDF

Webinar: Get your Fish On with Take Me Fishing (5/29/19)

RBFF’s 2019 media plan aimed at increasing participation in fishing and boating has officially kicked off! Listen to the webinar to learn the details of RBFF’s marketing efforts for this year and how you can use assets from this outreach in your state.

RBFF shared updates on our women’s initiative featuring an ESPN broadcaster and former Olympian Jessica Mendoza, details on integrated partnerships, information on our Stories of Anglers efforts and much more!

Get Your Fish On Presentation with Audio

Get Your Fish On Presentation PDF

Webinar: Measuring Marketing Efforts (2/27/19)

Last year’s digital marketing campaign brought in over $270,000 in revenue for the Massachusetts Division of Fisheries & Wildlife. Listen in on this webinar to learn how Massachusetts invested in digital marketing, improved their customer tracking, and successfully followed the customer journey throughout the entire license purchase process.

Measuring Marketing Efforts Presentation with Audio

Measuring Marketing Efforts Presentation PDF

Webinar: Tips and Tricks for Successful Grant Writing (11/7/18)

RBFF provides two grant programs every year: the State R3 Program Grants and George H. W. Bush Vamos A Pescar™ Education Fund Grants and it is beneficial to learn some tricks and tips to help your grant writing to better your chances of receiving funding.

Not only does this webinar provide information about RBFF grant opportunities, but you will also learn from Chris Edmonston, President of Boat US Foundation and member of RBFF’s Board and State R3 Program Grants review committee. Chris has been writing and giving grants for over two decades and will share:

• Game plans for writing a grant.
• Brainstorming winning ideas.
• How to navigate a grant application.
• Any next steps after the grant proposal is reviewed.

Tips and Tricks for Successful Grant Writing Presentation with Audio

Tips and Tricks for Successful Grant Writing Presentation PDF

Reactivating Lapsed Anglers and Boaters, State Agency Examples (8/15/18)

Reactivating anglers and boaters is one of the easiest ways to bring people back to fishing and boating. Many states have jumped on the opportunity to bring anglers and boaters back to the water with some results you have to see to believe!

Listen in to learn more about these successful state programs and tips on how you can replicate in your state:

• VA Boat Registration Reactivation Program and Follow-up Emails, presented by Eddie Herndon, R3 Coordinator, VA Department of Wildlife Resources (DWR)
• GA Turns Boaters into Anglers with Emails, presented by Jenifer Wisniewski, Marketing and Communications Manager, GA Wildlife Resources Division
• KY Lapsed Angler Emails, presented by Brian Clark, Assistant Director of Marketing, KY Department of Fish & Wildlife Resources

Reactivating Lapsed Anglers and Boaters, State Agency Examples Presentation with Audio

Reactivating Lapsed Anglers and Boaters, State Agency Examples Presentation PDF

Let’s Encourage Consumers to “Get Their Fish On”! (5/1/18)

RBFF is excited about our new targeted marketing campaign focused on women, in addition to continuing to target our core multicultural family outdoors audience. Additionally, our “Telepathy” Public Service Announcement (PSA) has aired so much that it is in the top 1% of all PSAs tracked by Nielsen Media Research! This spot has 50 versions already customized for each state to use!

Listen in to learn more about RBFF’s marketing efforts this season, including our current PSA, and how you benefit. Rachel Piacenza, Marketing Director, and Rachel Auslander, Senior Manager of Strategic Partnerships shared:

• Exciting details on our new women’s initiative, kicking off on Mother’s Day
• Announcement of our partnership with Outside Magazine
• Details on our continued Disney Alliance, including Disney Media components, and a special fishing segment to be featured on Jimmy Kimmel Live!
• An example of a state-tagged Telepathy PSA
• How you can utilize the Telepathy PSA in your state

Let’s Encourage Consumers to “Get Their Fish On” Presentation with Audio

Let’s Encourage Consumers to “Get Their Fish On” Presentation PDF

Learn from State Successes Presentation (2/22/18)

Listen in on this webinar about three state agencies recent successes. These presenters shared a sample of innovative ideas that are increasing participation in fishing and boating in their state. They discussed:

• Targeted Marketing Strategy for WA Fishing Derby by Shannon Haywood, Outreach Coordinator, Washington Department of Fish & Wildlife
• Increasing Email Collection to Improve Communications with Carly Montez, Marketing Programs Manager, Texas Parks & Wildlife
• Strategic Retail Partnering for R3 Success presented by Chris Willard, R3 Coordinator, Oregon Department of Fish & Wildlife

Learn from State Successes Presentation with Audio

Learn from State Successes Presentation PDF

The Power of Website Analytics (9/20/17)

Do you know how consumers found your website? Or what they do when they get there? Web analytics can help!

Maria Knight, RBFF’s Director of Online Strategy & Operations, and Rachel Factor, Analytics Manager at Brandt Information Services presented on why web analytics are important, crucial information that can be gleaned from analytics, how to use analytics to make your site more effective, and examples of states that are currently utilizing analytics to improve their license sales.

The Power of Website Analytics Presentation with audio

The Power of Website Analytics Presentation PDF

Piloting Your PSA and Steering Your National Fishing and Boating Week Promotions (5/23/17)

National Fishing and Boating Week is just ahead! Do you have a public service announcement (PSA) to pitch during this time? Listen to this webinar on best practices of pitching media to your local stations, led by our PSA vendor, TV Access. Additionally, you’ll hear promotion ideas for NFBW and all about how RBFF has created a new PSA this year and even have a version ready for your state to download and use!

This webinar covered details on RBFF’s 2017 national media campaign, promotion ideas for National Fishing and Boating Week, overview of state-specific PSAs to promote fishing license purchases, TV Access’ dashboard for tracking PSA distribution and airings, pitching your own PSA best practices and helpful templates to use to reach out to local TV/Radio stations.

Piloting Your PSA and Steering Your National Fishing and Boating Week Promotions Presentation with audio

Piloting Your PSA and Steering Your National Fishing and Boating Week Promotions Presentation PDF

Effective Outreach to the Hispanic Community (4/20/17)

Changing demographics throughout the country bring a great opportunity for the fishing and boating communities to engage with Hispanics. Targeting the Hispanic community needs to be an organization-wide commitment and implemented at the local level.

Listen to this webinar presented by Gerry Loredo, Lopez Negrete Communications, and Ed Cantú, Tippit & Moo Advertising as they share ways to ensure your messaging is reaching this important audience and provide insights on how to successfully engage the key Hispanic demographic. They will cover why Hispanic participation in fishing is important, barriers Hispanics face to participation and ways to overcome, top best practices for outreach, how kids and teens act as key drivers for their parents’ choice in activities and immediate next steps and actions to take right now.

Effective Outreach to the Hispanic Community Presentation with audio
Effective Outreach to the Hispanic Community Presentation PDF

Recommendations for Effective Angler R3 Efforts (2/22/17)

Reaching 60 million anglers in 60 months is a lofty goal but we can reach this goal by all working together to recruit, retain and reactivate (R3) anglers and boaters. Increases in participation mean more fishing license and boat registration purchases, more customers for our industry partners and more funds for state conservation efforts.

Listen to this webinar as Matt Dunfee, Programs Manager at the Wildlife Management Institute and thought leader in R3 programs discusses the AREA-RBFF R3 Project, accomplishments, the Seven Recommendations for Effective Angler R3 Efforts and next steps in the project.

Recommendations for Effective Angler R3 Efforts Presentation with audio
Recommendations for Effective Angler R3 Efforts Presentation PDF

Improving Digital Engagement (8/10/16)

Knowing who to target through email marketing is an important aspect of communicating with anglers and boaters. It’s imperative to continue communications to keep these audiences engaged with current opportunities in your state.

Listen as GovDelivery gives best practices from peer organizations, how-to info and public sector benchmarking information. Georgia Wildlife Resources Division also shares details and results from their recent retention and reactivation email campaigns.

Improving Digital Engagement Presentation with audio
Improving Digital Engagement Presentation PDF

Leveraging RBFF's 2016 National Media Plan Webinar (5/10/16)

In addition to working with state agencies to increase national participation in fishing and boating, you may be aware that RBFF also implements annual national media campaigns to leverage our Take Me Fishing™ and Vamos A Pescar™ brands, as well as leverages relationships with various partners to increase participation. You’ll hear how your state agency can utilize and piggy back off some of these efforts to engage more consumers including the Disney alliance, #FirstCatch, outreach to the Hispanic community and much more.

Leveraging RBFF’s 216 National Media Plan Presentation with audio
Leveraging RBFF’s 216 National Media Plan Presentation PDF

RBFF Leveraging Social Media Tools and Trends (11/12/15)

Social media is a key element of successful marketing and communications plans in today’s world. With ever-evolving trends and best practices, it can be tough to keep your audience engaged and involved. Learn new strategies to drive engagement and connect with followers from the Social@Ogilvy team and RBFF’s social media manager. You’ll hear tips to build your social media presence, how to keep up with social media trends and resources to help you manage your social media outreach.

RBFF Leveraging Social Media Tools and Trends Webinar Presentation PDF

RBFF Resources to Engage Consumers (8/11/15)

With limited time and resources, it can be hard to continuously engage with consumers. That’s where simple and easy-to-share content comes in handy. RBFF has a variety of resources that can make it easier for state agencies to communicate with consumers. Learn about all of the resources RBFF offers including how-to videos, a Photo Library, newsletters, social media posts, blogs and much more!

RBFF’s Resources to Engage Consumers Webinar Presentation PDF

RBFF Vamos A Pescar™ Campaign State Market Expansion Webinar (5/7/15)

This webinar, presented to representatives from California, Florida, Illinois, New York and Texas, was hosted by RBFF’s Hispanic market advertising firm, Lopez Negrete Communications. Listen in as they provide an update on the Hispanic market and share RBFF’s Vamos A Pescar™ campaign plans for radio, digital and social media advertising in these states.

RBFF’s 2015 Vamos A Pescar™ State Expansion Webinar Presentation PDF

RBFF’s 2015 National Media Plan and First Catch Campaign (3/19/15)

Take a first look at RBFF’s 2015 National Media Plan in this 1-hour presentation for state agencies. RBFF and representatives from its general market advertising agency, Colle+McVoy, cover details of the media plan, including overall campaign timing and media channels. Learn about RBFF’s exciting new hashtag promotion #FirstCatch and how you can utilize the hashtag and other resources to promote boating and fishing in your state.

RBFF’s 2015 National Media Plan Webinar Presentation PDF

RBFF Hispanic Marketing Strategies (2/5/15)

Listen in on this presentation as RBFF and Lopez Negrete Communications, RBFF’s Hispanic marketing agency provide strategies, insights and tools to help you engage the Hispanic audience in boating and fishing. Research findings on this important audience and updates on RBFF’s Vamos A Pescar™ campaign are also covered.

RBFF Hispanic Marketing Strategies Webinar Presentation PDF

RBFF Search Engine Optimization (SEO) Webinar Presentation (11/6/14)

This one-hour presentation provides an insightful and actionable look at Search Engine Optimization (SEO). RBFF's SEO and analytics agency, Blast Analytics & Marketing, walks you through why SEO is important, how it can help you and ways to measure performance. The presentation includes SEO tips and resources, and how you can get started today.

Search Engine Optimization Webinar Presentation PDF

RBFF Hispanic Campaign Webinar Presentation (4/24/2014)

Learn all about RBFF's new Hispanic campaign in this webinar presentation. Components of the campaign, including the VamosAPescar.org microsite, communications plans and goals, targeted advertising and Spanish-language resources available to all stakeholders are covered. RBFF President and CEO, Frank Peterson also shares research on the Hispanic audience and why this is an important group to engage in fishing and boating.

Hispanic Campaign Webinar Presentation PDF

RBFF State Marketing Programs Webinar Presentation (1/17/2014)

Learn more about RBFF's State Marketing Programs through this webinar. Covered topics focused on RBFF's marketing initiatives and resources that are available for state agencies to utilize, including our print campaign, PSAs, social media and other useful content as well as our Fishing License and Boat Registration Marketing Programs. Historical trends and details on the 2014 programs are covered.

State Marketing Programs Webinar Presentation PDF

Social Media Marketing Webinar Presentation (11/14/2013)

Listen to this one-hour webinar led by RBFF’s Communications Manager, Elizabeth Bender and Senior Manager of State Initiatives, Rachel Piacenza to gain valuable insight on all aspects of social media. Key takeaways include tips for building your social media strategy – defining goals and setting measurable objectives – in addition to business examples and ideas for generating engaging content.

Social Media Marketing Webinar Presentation PDF

Mobile Marketing Webinar Presentation (8/28/2013)

In our second installment in the webinar series, Maria Knight, RBFF's Director of Online Strategies, discusses various ways to engage customers through mobile marketing.  The presentation ranges from current trends to commonly used tactics and how to get started.

Mobile Marketing Webinar Presentation PDF

Email Marketing Strategies Webinar Presentation (6/12/2013)

This email marketing presentation, specifically geared towards state agencies, shares email marketing strategies to effectively communicate your fishing and boating opportunities. Additionally included are tips on customer engagement and email design.

Email Marketing Strategies Presentation PDF