2021 State Marketing Workshop Presentations
The RBFF State Marketing Workshop went virtual! This year’s Workshop, themed Shaping the Future with Customer Engagement, was held February 23-25, 2021 and Jay Baer was the Workshop emcee. Jay is the founder of Convince & Convert, a digital strategy consulting firm that helps prominent companies gain and keep more customers.
Presentations from the Workshop can be found below. Please contact jmartonik@rbff.org with any questions.
February 23, 2021
Welcome to the Virtual State Marketing Workshop
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Presenter: Frank Peterson, President & CEO, RBFF
Casting A Wide Net: Identifying New Anglers & Boaters and Determining Tactics for Retention
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Presenters: Stephanie Don, Senior Account Manager, Ipsos
Rachel Piacenza, Marketing Director, RBFF
Putting Customers First: How One Agency Transformed to Stay Relevant in Changing Times
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Presenter: Sara Parker Pauley, Director, MO Department of Conservation & AFWA President
Breakout Sessions
- How Iowa Successfully Targeted Urban Hispanic Women to Go Fishing
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Presenter: Shannon Hafner, Information Specialist, IA Department of Natural Resources - Enhancing R3 by Exploring New and Returning Anglers' Attitudes Toward Fishing
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Presenter: Eddie Herndon, R3 Coordinator, VA Department of Wildlife Resources - Geofencing Community Lakes and Boat Ramps Successfully
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Presenter: Jenifer Wisniewski, Outreach and Communications Chief, TN Wildlife Resources Agency - How to Put Your Best Virtual Foot Forward (Video available upon request)
Download Presentation Slides Presenter: Chris Scott, Founder & CEO, Fine Tune Your Zoom
Sponsor Presentation
Presenter: Kelsey Hersey, Director of Marketing, Brandt Information Services
State Angler R3 Scorecard: Insights from States Moving the Needle on R3
Facilitated by: Stephanie Hussey, State R3 Program Director, RBFF
Presenters: J.D. Strong, Director, OK Department of Wildlife Conservation
Micah Holmes, Information & Education Division Assistant Chief, OK Department of Wildlife Conservation
Andrew Bade, Angler R3 Coordinator, CT DEEP Bureau of Natural Resources
Rick Jacobson, Chief, CT DEEP Bureau of Natural Resources
February 24, 2021
Nature’s Remedy: Attracting Newcomers with Fishing & Boating’s Mental Wellness Benefits
Moderated by: Bruna Carincotte, PR & Communications Senior Manager, RBFF
Presenter: Dr. Sue Varma, Board-Certified Psychiatrist and National Media Contributor
Sponsor Presentation
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Presenter: Lisa Kennelly, CMO, Fishbrain
Breakout Sessions
- Turning Customer Touchpoints into Sales Conversions with an Automated Marketing Platform
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Presenter: Spencer Griffith, Marketing Manager, AR Game & Fish Commission - The Intersection of Targeted Marketing and Predictive Modeling
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Presenters: Keith Hurley, Fish & Wildlife Specialist, NE Game & Parks Commission
Jane Gustafson, Assistant Division Administrator/Marketing Manager, NE Game & Parks - Using Digital Marketing to Increase License Sales
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Presenters: Darcy Bontempo, Marketing Director, TX Parks & Wildlife Department
Eddie McKenna, Marketing Specialist, TX Parks & Wildlife Department
Kelly Dziekan, Marketing Data Analyst, TX Parks & Wildlife Department - Get On Board Campaign: Tactics for Retention
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Presenter: Bruna Carincotte, PR & Communications Senior Manager, RBFF
Sponsor Presentation
Emcee: Jay Baer, Founder & President, Convince & Convert
Presenters: Kelsey Hersey, Director of Marketing, Brandt Information Services
Johan Klintbo, Head of Business Development, Fishbrain
Bez Sharkey, Sales Director, Aspira
Ken Duke, Managing Editor, Fishing Tackle Retailer
License Sales and the Customer Experience – Can We Be Amazon Good?
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Introduced by: Kelsey Hersey, Director of Marketing, Brandt Information Services
Presenter: Dave Chanda, Government & Industry Engagement Vice President, RBFF
Retention Strategies Based on Angler Surveys: State Insights
Facilitated by: Stephanie Hussey, State R3 Program Director, RBFF
Presenters: Jenifer Wisniewski, Outreach and Communications Chief, TN Wildlife Resources Agency
Karl Scheidegger, Fisheries Biologist, WI Department of Natural Resources
February 25, 2021
Welcoming Diverse Audiences to the Water: Why It’s Important and Where to Start
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Moderated by: Stephanie Vatalaro, Marketing & Communications Senior Vice President,
Presenters: David Buggs, Chief Diversity and Inclusion Officer, TX Parks & Wildlife Department
Erica Nelson, Awkward Angler Podcast Host & Diversity and Inclusion Consultant and Co-founder of REAL (Reconcile, Evolve, Advance, Lead) Consulting
Utilizing Digital Marketing Tactics to Increase License Sales
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Introduced by: Bez Sharkey, Sales Director, Aspira
Presenters: Joanne Martonik, Senior State Marketing Manager, RBFF
Amber Nabors, Director of Outreach, Education, and Marketing, PA Fish & Boat Commission
Coveted Customer Experience: Grow Fishing by Focusing on the 3 Things Anglers Truly Care About
Introduced by: Lisa Kennelly, Chief Marketing Officer, Fishbrain
Presenter: Jay Baer, Founder & President, Convince & Convert
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