2015 State Marketing Workshop

December 2015 State Marketing Workshop
Collaborate, Relate and Innovate to Redefine the Customer Experience

The 2015 State Marketing Workshop in Dallas, Texas on December 8 – 10 was the largest one yet with 128 participants from 49 states, RBFF and its partners and sponsors. Attendees gathered to Collaborate, Relate and Innovate to Redefine the Customer Experience and share new ways recruitment, retention, and reactivation (R3) strategies can lead to increased fishing and boating participation.

Jay Baer, Founder & President of Convince & Convert kicked off the Workshop as the keynote speaker. Jay is a renowned business strategist and the New York Times best-selling author of five books who travels the world helping business people gain and keep more customers. Jay challenged attendees to fundamentally rethink their approach to marketing and customer service to better recruit, retain, and reactivate customers.

Attendees heard from a number of state agencies about our partnership projects and their Innovative R3 Program Grants to engage with consumers. State agency attendees discussed the role of the state agency, RBFF and industry partners within R3 strategies. The Workshop concluded with insights on engaging the Hispanic audience and best practices for digital marketing.

Presentations from the Workshop can be found below. Please contact Joanne Martonik with any questions.

December 8-10

Agenda

Program Book

Workshop Summary and Key Takeaways

December 8

ASA Sponsor Presentation (PDF, 1.42 MB)

Mike Nussman, President, American Sportfishing Association

December 9

RBFF Vision & Strategic Direction (PDF, 1.96 MB)
Frank Peterson, President & CEO, RBFF

Youtility: Why Smart Marketing is About Help not Hype (PDF, 8.74 MB)
Jay Baer, Founder & President, Convince & Convert

Georgia Retention Pilot Program: Retaining First-Time License Buyers

• Introduction (PDF, 1.02 MB)
  Joanne Martonik, Marketing Program Manager, RBFF
• Georgia Retention Pilot Program (PDF, 8.10 MB)
  Jenifer Wisniewski, Marketing & Communications Manager, GA Wildlife Resources Division
  Click here to see the full, animated version of the presentation

Florida Partnership Project: Re-thinking the Path to Purchase (PDF, 2.48 MB)
Brenda Brand, Licensing Section Leader, FL Fish & Wildlife Conservation Commission
Richard Wise, Operations, Brandt Information Services

State Innovative R3 Program Grants: Recruitment, Retention & Reactivation

• Introduction (PDF, 1.42 MB)
  Joanne Martonik, Marketing Program Manager, RBFF
• Georgia Boat Registration Grant Program (PDF, 2.83 MB)
  Jenifer Wisniewski, Marketing & Communications Manager, GA Wildlife Resources Division
  Click here to see the full, animated version of the presentation.
• Nebraska Auto Trigger Customer Care Emails Grant Program (PDF, 1.64 MB)
  Jane Gustafson, Marketing Manager, NE Game & Parks Commission
• Reel Fun Vermont Grant Program (PDF, 4.76 MB)
  Chris Adams, Information Specialist, VT Fish & Wildlife Department

December 10

Insights on Engaging the Hispanic Audience

• Engaging the Hispanic Audience (PDF, 2.51 MB)
  Ed Cantú, Director of Marketing Services, Lopez Negrete Communications
  Gerry Loredo, Director of Business Analytics, Lopez Negrete Communications
• South Carolina Hispanic Outreach Program (PDF, 3.96 MB)
  Alix Pedraza, Hispanic Outreach Coordinator, SC Department of Natural Resources

Best Practices for Digital Marketing (PDF, 3.47 MB)
Natalie Fedie, Vice President of Client Success, Implementation & Training, GovDelivery