2014 State Marketing Workshop

December 2014 State Marketing  Workshop Resources

Marking the largest State Marketing Workshop to date, 126 participants from 48 states and the District of Columbia, RBFF and its partners and sponsors convened in Atlanta, Georgia December 9-11, 2014 to share ideas and help shape the future of recreational boating and fishing. Participants heard about customer engagement and retention strategies, the latest consumer research and trends, and how to reach new audiences to increase fishing and boating participation. State agency representatives also shared and discussed new and innovative programs and initiatives being implemented to engage with their customers.

December 9-11

• Agenda (PDF, 24KB)
• Program Book (PDF, 2.2MB)

December 9

• RBFF Program Overview (PDF, 210 KB)
  Frank Peterson, President & CEO, RBFF 
• RBFF Highlights Video 2014

December 10

• Engaging Tomorrow’s Customers Today (part 1) (PDF, 1.6 MB)
  Laura Rubenstein, Strategist, Colle+McVoy
  Engaging Tomorrow’s Customers Today
• Engaging Tomorrow’s Customers Today (part 2) (PDF, 6 MB)
  Laura Rubenstein, Strategist, Colle+McVoy
  Engaging Tomorrow’s Customers Today
• Engaging Tomorrow’s Customers Today (part 3) (PDF, 1.3 MB)
  Ed Cantu, Director of Consumer Insights, & Gerry Loredo, Director of Business Analytics, Lopez Negrete Communications
  Engaging Tomorrow’s Customers Today
• Mystery Shopping the Retail Experience: Customer Insights (PDF, 547 KB)
  Rachel Piacenza, Marketing Manager, RBFF 
  Mystery Shopping the Retail Experience: Customer Insights
• Improving the Online Customer Experience (PDF, 6.6 MB)
  Stephanie Hussey, Director, State Initiatives, RBFF 
  Improving the Online Customer Experience

December 11

• Tips and Tricks for Using Email to Drive Engagement (PDF, 9.2 MB)
  Jennifer Kaplan, Product Marketing Manager, GovDelivery 
  Tips and Tricks for Using Email to Drive Engagement
• Top Places to Boat & Fish: A Customer Engagement Promotion (PDF, 4.0 MB)
  Stephanie Vatalaro, Director, Communications, RBFF 
  Top Places to Boat & Fish: A Customer Engagement Promotion