2013 State Marketing Workshop

December 2013 State Marketing  Workshop Resources

State agency representatives, RBFF and its sponsors and partners convened in Phoenix, Arizona December 10-12, 2013 for the seventh annual State Marketing Workshop. In all, 115 people and 45 state agencies were in attendance to make this the largest Workshop to date. Discussion topics included customer engagement and retention, online license sales, first-time angler research and Hispanic outreach efforts. The overall goal - increasing fishing license sales and boat registrations. Attendees learned about the importance of exemplary customer service, email marketing and engaging the Hispanic audience. They were also able to discuss newly-implemented state programs and innovative ideas with their state agency peers. 

December 10-12

• Agenda (PDF, 106 KB)
• Program Book (PDF, 3,542KB)

December 10

• Discover Boating Presentation (PDF, 210 KB)
  Kelly Kaylor, Discover Boating 
  Discover Boating Sponsor Presentation
• RBFF Program Overview (PDF, 2,467 KB) 
  RBFF Highlights Video 2013 
  Frank Peterson, President & CEO, RBFF 
  RBFF Program Overview

December 11

• First Time Angler Analysis (PDF, 6,441 KB)
  Stephanie Hussey, Director of State Initiatives, RBFF
  Rob Southwick, Southwick Associates 
  First-Time and Repeat Angler Analysis: Key Findings & Steps
• The Connected Angler (PDF, 3,841 KB) 
  Rachel Piacenza, Senior Manager, State Initiatives, RBFF 
  The Connected Angler: Improving the Customer Experience
• Arizona Improved License Restructuring (PDF, 4,225 KB)
  Arizona Case Study
  Chris Cantrell, AZ Game & Fish Department 
  Improved License Restructuring
• Florida New Online Licensing System (PDF, 6,335 KB) 
  Florida Case Study
  Bill Hunter, FL Fish & Wildlife Conservation Commission 
  New Online Licensing System & Spanish-Language Translation
• Roundtable Overview (PDF, 213 KB)
  Rachel Piacenza, Senior Manager, State Initiatives, RBFF 
  Roundtable Overview

December 12

• Email Marketing (PDF, 1,772 KB) 
  Bill Haskitt, Whereoware
  Elizabeth Bender, Communications Manager, RBFF 
  Email Marketing: Capture, Convince and Close
• RBFF Resources (PDF, 1,635 KB) 
  Rachel Piacenza, Senior Manager, State Initiatives, RBFF 
  RBFF Resources: Webinars & Shareable Content
• Engaging the Hispanic Audience
  Ed Cantu & Gerry Loredo, Lopez Negrete Communications 
  Melissa Raynor, Marketing Manager, RBFF
  Engaging the Hispanic Audience: Insights to Actions