Research Resources & Studies

These studies and evaluations will give you insights into customer experience and help inform your customer engagement/retention efforts.

Subscribe to our recently updated Get On Board Toolkit to use in your communications free, customizable marketing materials to engage and retain new anglers and boaters.
Read the 2020 Special Report on Fishing to get detailed information and trends on fishing participation by gender, age, ethnicity, income, education and geographic region.
Check the 2020 IPSOS Study about newcomers in fishing and boating due to the pandemic. Learn more about this younger and more urban audience and tactics for retention.
Take a look at how the retail experience can be elevated with our Mystery Shopper study:
General market
Fly fishing
From first time to lifetime, read the Georgia First Timer Buyer Research
Tap into the license-conservation link to keep anglers and boaters coming back and learn from the RBFF and the Council to Advance Hunting and the Shooting Sports (CAHSS) Conservation Study
Our First Time Fishing License Buyers Study with Southwick Associates looks into the motivations, expectations, and characteristics of first time anglers
Review RBFF’s Fishing & Boating Market Segmentation Study to see a segmentation of current and potential fishing and boating audiences in the U.S. to help target and shape your messaging.
Find out how to engage with emerging audiences with our Multicultural Fishing Research Study
Dig into the motives of first time boat buyers with research from Discover Boating