Research Resources & Studies

These studies and evaluations will give you insights into customer experience and help inform your customer engagement/retention efforts.

• Subscribe to our recently updated Get On Board Toolkit to use in your communications free, customizable marketing materials to engage and retain new anglers and boaters.

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• Read the 2020 Special Report on Fishing to get detailed information and trends on fishing participation by gender, age, ethnicity, income, education and geographic region.
• Check the 2020 IPSOS Study about newcomers in fishing and boating due to the pandemic. Learn more about this younger and more urban audience and tactics for retention.
• Take a look at how the retail experience can be elevated with our Mystery Shopper study:
  General market
  Fly fishing
• From first time to lifetime, read the Georgia First Timer Buyer Research
• Tap into the license-conservation link to keep anglers and boaters coming back and learn from the RBFF and the Council to Advance Hunting and the Shooting Sports (CAHSS) Conservation Study
• Our First Time Fishing License Buyers Study with Southwick Associates looks into the motivations, expectations, and characteristics of first time anglers
• Review RBFF’s Fishing & Boating Market Segmentation Study to see a segmentation of current and potential fishing and boating audiences in the U.S. to help target and shape your messaging.
• Find out how to engage with emerging audiences with our Multicultural Fishing Research Study
• Dig into the motives of first time boat buyers with research from Discover Boating