Hispanic Toolkit
RBFF uses marketing, outreach and education strategies to grow Hispanic participation in boating and fishing. A variety of tools are offered to stakeholders to help them focus more strategically and effectively on Hispanic boater and angler recruitment, retention and reactivation (R3) efforts.
As the Hispanic population in the United States continues to grow, so too does their participation in fishing. 4.7 million Hispanics went fishing last year, a 42% increase since 2010, according to the 2022 Special Report on Fishing. Furthermore, half of Hispanic participants said they would like to fish even more often than they currently do.
RBFF and its Vamos A Pescar™ brand have compiled these resources to help the industry connect with Hispanic audiences and their participation in fishing during Hispanic Heritage Month (September 15 – October 15):
- Social Media Toolkit
- Special Report Spotlight: Hispanic Fishing Participation
- Tips to Create Digital Content for Hispanic Audiences
- How to Use PR to Reach & Engage with Hispanic Communities
- 5 Tips for Reaching Hispanics in the U.S.
- 2018 Hispanic Fishing and Boating Trends Survey
In 2014, the George H.W. Bush Vamos A Pescar™ Education Fund was created with a donation from Bass Pro Shops Founder and CEO Johnny Morris. The grant program helps fund state and local initiatives that focus on engaging Hispanic families in fishing, boating, and conservation activities. Learn about the 2022 recipients here.
Additionally, multiple state agencies have used funds from RBFF’s State R3 Program Grants to target Hispanic communities and increase fishing participation. Explore the case studies:
- 2020 Iowa Department of Natural Resources
- 2020 Maryland Department of Natural Resources
- 2019 Nevada Department of Wildlife
- 2017 Maryland Department of Natural Resources
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