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RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources.
Every year, RBFF provides grant funds to state fish and wildlife agencies to develop angler and boater recruitment, retention, and reactivation (R3) initiatives.
Imagine you go to a store to buy gardening supplies for Spring planting. But while there, you find out none of the gloves are your size. When you ask a question about shrubs, the sales associate questions your interest in gardening and speaks mainly to your spouse, assuming he or she is the true gardener. After such a frustrating experience, you may feel discouraged about pursuing your hobby altogether, right? Now replace gardening with fishing.
A great opportunity to grow fishing and boating participation lies in engaging women – to get there, we need to start with helping them feel they belong.
The future growth of sportfishing flows through women and people of color. Combined they represent more than $3 trillion in disposable income. Per capita, each new woman angler represents an average of $1,000 in earnings for tackle dealers and manufacturers. And though growth has been substantial in the past decades, those anglers remain significantly untapped.
As we kick off 2023, many professionals may be setting new goals, trying new tactics or taking on new projects. But for the fishing and boating industry, keeping the same record-setting wave of participants actively fishing should be a top priority.
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Stay up-to-date on RBFF’s fishing and boating programs and initiatives with the monthly NewsWaves newsletter. Read about relevant stories on the fishing and boating industry, RBFF’s work to and increase participation, the latest research and trends on fishing and boating audiences and participation and marketing insights, tips and content.
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