December 2012 State Marketing  Workshop Resources

State agency representative, RBFF and its sponsors and vendors convened in Phoenix, Arizona for the seventh annual State Marketing Workshop,.  In all, 115 people and 45 state agencies were in attendance to make this the largest Workshop today.  Discussion topics were focused on customer engagement and retention, online license sales, first-time angler research and Hispanic outreach efforts with the overall goal of increasing license sales and boat registrations.  Attendees learned the importance of exemplary customer service, email marketing and engaging the Hispanic audience and were able to discuss newly-implemented programs and exciting ideas with their state agency peers.

December 4-6

 

Agenda (PDF, 106 KB)

Program Book (PDF, 3,542 KB)

 

December 4

 

RBFF Program Overview (PDF, 2,467 KB)Download Podcast

Discover Boating Presentation (PDF, 210 KB) Download Podcast

Frank Peterson, President & CEO, RBFF
RBFF Program Overview 



Kelly Kaylor, Discover Boating

Discover Boating Sponsor Presentation 

December 5

 

Standing in Your Customer's Waders (PDF, 6,441 KB) Download Podcast
 
Online Fishing License Assessment: User Experience (PDF, 3,841 KB) Dowload Podcast

Howard Hyden, Founder/President, Center For Customer Focus
Standing in Your Customer's Waders


Rachel Piacenza, State Program Manager, RBFF
Online Fishing License Assessment: User Experience 

State Agency Perspectives on Customer Engagement

Multi-Year Licenses (PDF, 4,225 KB) Download Podcast

First Time Buyer License & Recruiter Incentives (PDF, 6,335 KB) Download Podcast

Targeted E-mail Communication & Early Purchase Discount (PDF, 818 KB) Download Podcast

Roundtable Overview (PDF, 213 KB)

Ted Walke, PA Fish & Boat Commission
Multi-Year Licenses

Karl Scheidegger, WI Department of Natural ResourcesFirst Time Buyer License & Recruiter Incentives

 

Elizabeth Starkey, GA Wildlife Resources Division
Targeted E-mail Communication & Early Purchase Discount

 

Stephanie Hussey, Director of State Initiatives, RBFFRoundtable Overview

December 6

 

Digital Strategies: Useful Tips to Maximize Your Online Presence

 

Website Optimization (PDF, 1,772 KB) Download Podcast

Social Media (PDF, 1,635 KB) Download Podcast

E-mail Marketing  (PDF, 5,189 KB) Download Podcast

Expand your Agency's Reach through use of RBFF Marketing Resources (PDF, 1,040 KB) Download Podcast

Reaching New Audiences: Insights from our Hispanic Marketing Pilot Program (PDF, 2,598 KB) Download Podcast

Fishing License & Boat Registration Marketing Programs: Direction & Next Steps (PDF, 1,895 KB) Download Podcast

Kyle Johnson, Colle+McVoy
Website Optimization


Liz Jeffries & John Cilli, Brunner
Social Media


Elizabeth Bender, Communications Manager, RBFF
E-mail Marketing


Melissa Raynor, Marketing Manager, RBFF
Expand your Agency's Reach through use of RBFF Marketing Resources

 



Melissa Raynor,Marketing Manager, RBFFEddie McKenna, TX Parks & Wildlife DepartmentReaching New Audiences: Insights from our Hispanic Marketing Pilot Program



Stephanie Hussey,Director of State Initiatives, RBFF
Rachel Piacenza,State Program Manager, RBFF
Fishing License & Boat Registration Marketing Programs: Direction & Next Steps

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