RBFF is partnering with state agencies to implement a Fishing License Marketing Program aimed at increasing fishing license sales across the United States. Designed to reel in lapsed anglers and keep them hooked, the program is directed at increasing participation in the sport and generating awareness of the connection between fishing license sales and conservation efforts.
The kit for this program includes:
RBFF launched the program with 30 states in 2008. States interested in participating need to meet some minimum criteria including an electronic license database, at least one year of lapsed angler data and state funds.
For more information, contact Stephanie Hussey, Director, State Initiatives at 703-778-5152.
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