Fishing
  • RBFF Program Evaluations


    RBFF uses research to evaluate its program offerings and product effectiveness, and to drive strategic planning. Below are the final evaluation reports for several RBFF programs and products.

    Take Me Fishing

     

     

    November 2013

    2013 Take Me Fishing Website Effectiveness Topline Findings

    Executive Summary (PDF, 552KB)

    October 2013

    2013 Take Me Fishing Integrated Marketing Campaign Study - Hispanic Audience Report

    Evalution Report (PDF, 263KB)

    October 2013

    2013 Take Me Fishing Integrated Marketing Campaign Study

    Evalution Report (PDF, 1.15MB)

    October 2012

    2012 Take Me Fishing Website Effectiveness Topline Findings

    Executive Summary (PDF, 541KB)

    October 2012

    2012 Take Me Fishing Integrated Marketing Campaign Study

    Evalution Report (PDF, 2.57MB)

    October 2011

    2011 Take Me Fishing Website Effectiveness Topline Findings

    Executive Summary (PDF, 133KB)

    October 2011

    2011 Take Me Fishing Integrated Marketing Campaign Study

    Evaluation Report (PDF, 1.4MB)

    October 2010

    2010 Take Me Fishing Website Effectiveness Topline Findings

    Executive Summary (PDF, 356KB)

    October 2010

    2010 Take Me Fishing Advertising Campaign Evaluation

    Evalution Report (PDF, 1.37MB)

    December 2009

    2009 Take Me Fishing Advertising Campaign Evaluation

    Evaluation Report (PDF, 971KB)

    October 2008

    2008 Take Me Fishing Advertising Campaign Evaluation

    Executive Summary (PDF, 356KB)

    September 2006

    2006 Take Me Fishing Advertising Campaign Evaluation Final Report

    Evaluation Report (PDF, 4.9MB)

    July 2005

    2005 National Advertising Campaign Results

    Evaluation Report (PDF, 3.3MB)

    State Agency Collaboration

     

     

    June 2013

    State of State Partnerships Report 2011-2012

      Report (PDF, 91 KB)

    October 2011

    2011 Ohio Lapsed Boat Registration Pilot Program

    Evaluation Report (PDF, 1.53MB)

    June 2011

    2011 State Learnings Report

    Evaluation Report (PDF, 1.60MB)

    June 2011

    2011 State of the States Report

    Evaluation Report (PDF, 1.20MB)

    2009

    Oregon Boat Registration Pilot Program

    Evaluation Report (PDF, 725KB)

    2008

    Wisconsin Direct Mail Marketing Program

    Evaluation Report (PDF, 163KB)
    Executive Summary (PDF, 22KB)

    2008

    Louisiana Direct Mail Marketing Program

    Evaluation Report (PDF, 242KB)
    Executive Summary (PDF, 22KB)

    2008

    Colorado Direct Mail Marketing Program

    Evaluation Report (PDF, 263KB)
    Executive Summary (PDF, 15KB)

    2008

    Alabama Direct Mail Marketing Program

    Evaluation Report (PDF, 229KB)
    Executive Summary (PDF, 21KB)

    October 2007

    MN Marketing Program

    Executive Summary (PDF, 29KB)

    June 2007

    A Summary of Key Learnings from State Marketing Programs

    Summary Report (PDF, 117KB)

    April 2007

    An Evaluation of the 2006 Iowa DNR Marketing Program

    Evaluation Report (PDF, 280KB)

    April 2007

    An Evaluation of the Idaho Department of Fish & Game's 2006 Angler Recruitment and Retention Program

    Evaluation Report (PDF, 355KB)

    March 2007

    An Evaluation of the 2006 Michigan Coupon Book Program

    Evaluation Report (PDF, 1.53MB)

    March 2006

    An Evaluation of the Idaho Department of Fish & Game's 2005 Angler Recruitment and Retention Program

    Evaluation Report (PDF, 195KB)

    March 2006

    An Evaluation of the 2005 Iowa Department of Natural Resources Marketing Program

    Evaluation Report (PDF, 361KB)

    March 2006

    An Evaluation of the Southeast Michigan Discount Card Program Pilot Project

    Evaluation Report (PDF, 170KB)

    Other

     

     

    2006

    National Recreation and Parks Association

    2006 Fishing and Boating Final Summary Report (PDF, 269KB)

    October 2004

    National Fishing and Boating Education Grant Initiative

    2003-2004 Evaluation Survey Results (PDF, 760KB)

    The views and conclusions contained in these documents are those of the authors and should not be interpreted as representing the opinions or policies of the U.S. Government. Mention of trade names or commercial products does not constitute their endorsement by the U.S. Government.