• Research & Evaluations


    RBFF Research

    When making marketing, education and outreach decisions, RBFF recommends using primary and secondary research to inform your efforts.

    • Primary, or original research, is compiled to meet data requirements.
    • Secondary research is compiled from analyzing existing data available through other information sources.

    RBFF commissions primary research and compiles secondary research related to recreational boating and fishing and aquatic resource stewardship and works to identify other sources of information in an effort to inform our stakeholders' decision making processes.

    Market Research Studies

    In order to better understand recreational boating and fishing and aquatic resource stewardship, RBFF works with a variety of market research and consulting firms. Below are the final reports for a number of market research studies commissioned by RBFF.

     

     

     

    July 2014

    2014 Special Report on Fishing
    Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.

    Final Report (PDF, 5.7mb)

    May 2014

    2014 Insights into First-Time Fishing License Buyers Report
    Conducted by Southwick Associates on behalf of RBFF, this survey analysis presents findings regarding first-time fishing license buyers’ motivations for fishing, and their expectations and preferences regarding their fishing experiences.

    Final Report (PDF, 480kb)

    November 2013

    2013 First-Time Fishing License Buyers Focus Group Report
    Conducted by Responsive Management on behalf of RBFF, the focus group research examined the motivations, interests and expectations of first-time fishing license buyers.

    Final Report (PDF, 259kb)

    August 2013

    2013 First-Time Anglers Analysis National Summary Report
    Conducted by Southwick Associates on behalf of RBFF, identifies and characterizes the differences between first-time anglers and repeat anglers to provide insights that can inform efforts to retain anglers.

    Final Report (PDF, 254kb)

    June 2013

    Engaging the Hispanic Audience: Insights to Actions
    Conducted by Lopez Negrete on behalf of RBFF.

    Final Report (PDF, 2,413kb)

    June 2013

    The Special Report on Fishing & Boating
    Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.  This fifth annual report gathered information potential new fishing participants, boating participation and contains information on Hispanic participants.

    Final Report (PDF, 4,057kb)

    March 2013

    RBFF Online Fishing License Assessment: 2012
    Conducted by RBFF and prepared by Southwick Associates, RBFF's Online Fishing License Assessment: 2012 is an in-depth report examining the current non-resident online fishing license purchase process. A white paper summarizing the findings, The Connected Angler: Six Ways to Improve Anglers' Online License Purchase, is also available and includes an assessment of the current state license purchasing processes online, shareable consumer-friendly best practices and prevalent problems, and specific recommendations for widespread implementation.  

    Final Report (PDF, 3,5052kb)
    White Paper(PDF,  234 kb)

    January 2012

    Fishing License Sales Index (4th Quarter 2012)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Report (PDF, 198kb)

    October 2012

    Fishing License Sales Index (3rd Quarter 2012)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Report (PDF, 198kb)

    July 2012

    Fishing License Sales Index (2nd Quarter 2012)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Report (PDF, 198kb)

    June 2012

    The Special Report on Fishing & Boating
    Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. This fourth annual report gathered information on the fishing “churn” rate, potential  new fishing participants and boating participation.

    Final Study (PDF, 6.4MB)

    April 2012

    Fishing License Sales Index (1st Quarter 2012)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Report (PDF, 199kb)

    February 2012

    Fishing License Sales Index (4th Quarter 2011)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Study (PDF, 196kb)

    September 2011

    Fishing License Sales Index (3rd Quarter 2011)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Study (PDF, 193.26kb)

    August 2011

    The Special Report on Fishing & Boating
    Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. This third annual report was expanded to look at the fishing “churn” rate, potential for new fishing participants and the use of technology.

    Final Study (PDF, 2.7MB)

    July 2011

    Fishing License Sales Index (2nd Quarter 2011)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Study (PDF, 2.7MB)

    June 2011

    Hispanic Segment Analysis
    Conducted by SMARI on behalf of RBFF, is an in-depth analysis of the Hispanic market segment to understand their behavior and assess their potential as a target audience.

    Final Study (PDF, 2.7MB)

    March 2011

    Niche Segment Analysis
    Conducted by SMARI on behalf of RBFF, explores attitudes and behavior among specific potential niche markets - including women, seniors and ethnic groups - using existing segmentation data.

    Final Study (PDF, 2.7MB)

    February 2011

    Market Segmentation Research
    Conducted by SMARI on behalf of RBFF, identifies key markets for growth in boating and fishing and explores the attitudes and motivations of current participants, factors that influence participation and barriers to participation.

    Final Study (PDF, 1.7MB)

    January 2011

    Fishing License Sales Index (Year End 2010)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Study (PDF, 1.7MB)

    October 2010

    Fishing License Sales Index (3rd Quarter 2010)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association. .

    Final Study (PDF, 1.7MB)

    September 2010

    Quantitative Study of Consumer Attitudes
    Conducted by RBFF and BrandSpark International, reveals key insights into consumers' attitudes about boating purchases.

    Final Study (PDF, 1.7MB)

    August 2010

    Addendum to the 2010 Special Report on Fishing & Boating

    Addendum (PDF, 775KB)

    July 2010

    Fishing License Sales Index (2nd Quarter 2010)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Results (PDF, 1.5MB)

    July 2010

    Boating & Fishing Social Media Audit
    Conducted by RBFF and Magnet 360, shows how anglers and boaters use social media.

    Final Results (PDF, 1.5MB)

    July 2010

    The Special Report on Fishing & Boating
    Conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region.

    Final Study (PDF, 2MB)

    April 2010

    Fishing License Sales Index (1st Quarter 2010)
    Conducted by Southwick Associates on behalf of RBFF and the American Sportfishing Association.

    Final Results (PDF, 1.5MB)

    February 2010

    A Survey of Lapsed Anglers
    Provides RBFF and state fish and wildlife agencies participating in the 2009 Lapsed Angler Direct Mail Marketing Program with information to guide the development of future marketing efforts. It provides insights about why lapsed anglers fish, the factors that motivate their decisions to buy fishing licenses, issues that might prompt them to fish more often, and incentives that might sway their license buying decisions.

    Final Results (PDF, 788KB)

    July 2009

    The Special Report on Fishing & Boating
    A partnership project of the Recreational Boating & Fishing Foundation and The Outdoor Foundation, is a first-of-its-kind publication that provides valuable demographic information and key insights into the participation patterns of the fishing and boating community.

    Final Study (PDF, 826KB)

    August 2008

    The Oregon Market Research
    Provides RBFF and the Oregon State Marine Board (OSMB) with a better understanding of why the state’s boat registrations have declined over the last 10 years. It helps prepare the state for a marketing program to increase boat registration renewals.

    Executive Summary (PDF, 30KB)

    April 2007

    The Boating and Fishing Relationship Market Research
    Provides a better understanding of the directional relationship between recreational boating and fishing. That is, how does recreational fishing lead to boating and how does recreational boating lead to fishing? The project includes two phases of market research: Phase 1 is Qualitative Focus Groups and Phase 2 is a Quantitative Survey. Included in the link below are the reports for both Phase 1 Qualitative Focus Groups and Phase 2 Quantitative Survey.

    National Survey Final Report (PDF, 186KB)
    Quick Facts (PDF, 138KB)
    Focus Group Final Report (PDF, 224KB)
    PowerPoint Presentation (PDF, 2.1MB)
    Final Survey (PDF, 48KB)

    June 2006

    The Stewardship Market Research
    Provides insight into the relationship between recreational boating and fishing and aquatic resource stewardship behaviors. It helps stakeholders understand how to chart a path that enables an angler or boater to engage in aquatic resource stewardship.

    Stewardship Market Research Final Report (PDF, 6.1MB)
    Stewardship Report Highlights (PDF, 432KB)
    Final Stewardship Survey (PDF, 302KB)
    Stewardship Literature Review (PDF, 114KB)