RBFF is excited to announce the first edition of Hispanic NewsWaves. We will release this newsletter on a quarterly basis and it will provide the latest on RBFF’s Hispanic marketing efforts and insights on the Hispanic marketplace. Other topics will include highlights on conferences, details on upcoming projects, and relevant market research essential to building strong relationships with the Hispanic consumer.
"It’s critical to engage Hispanics in fishing and boating now to ensure their long term sustainability," says Frank Peterson, President and CEO of RBFF. "In addition to marketing the Vamos a Pescar™ campaign, we want to arm stakeholders with the tools and resources they need to begin marketing to Hispanics on their own."
We hope you enjoy reading this Hispanic Edition of NewsWaves. If you have thoughts on a topic you would like us to cover, please send us an email at firstname.lastname@example.org.
Thanks for supporting our latest effort to spread the joy of recreational fishing and boating!
We all know that the face of America is changing and with that, comes a need for adjustments in the way we connect new groups to the joys of fishing and boating. For instance, Hispanics, who are projected to compose 20 percent of the U.S. population by 2020, will have a significant impact on spending and revenue. Women are also beginning to play a more important role whether they are looking to enjoy a new personal hobby or looking for new ways to spend time together as a family.
Take a look at just a few of the incredible statistics and insights shared during this session:
With all these great findings, as insightful as they are, make sure to catch RBFF’s upcoming appearances at IBEX 2014 Conference in Tampa, FL September 29th through October 1st and the ASA Sportfishing Summit in San Antonio, TX October 15th through October 17th where we’ll dive deeper into how you can better engage with the Hispanic consumer.
RBFF strives to provide stakeholders with the latest tools and resources available to the boating and fishing industry. Whether it’s yearly reports, or news on the latest trends, we constantly seek new information that will help you maximize your business goals.
With the launch of our Hispanic campaign, Vamos A Pescar, the importance of our Hispanic communities has never been greater. That’s why we offer a portfolio of resources that will help you connect with an audience who’s waiting to be invited out on the water. These insights and resources will strengthen your conversation with Hispanics, or even point you in the right direction when getting started. And don’t forget to check out our “coming soon” section for resources that will be released in the coming months.
The Hispanic population is fueling our nation’s growth, but they under‐index in many outdoor activities, such as boating and fishing, putting the future of the industry at risk.
The key to industry growth is engaging with the Hispanic consumer, especially millennials who make up more than 65% of the Hispanic population in the U.S. Though their spending on outdoor goods has gone up, their relationship with the outdoors is diminished. However, Hispanic millennials are open to trying new things and taking on new hobbies. But how do we get them to listen to us?
It remains crucial to share the excitement of fishing and boating with Hispanics and to show them fishing and boating are social and interactive activities, which allow the whole family to have fun. Because Hispanics are much younger than the rest of the population, they are a good consumer to build a lasting relationship with. Today, nearly one in four children born in the U.S. comes from a Hispanic family.
Here are some practices you can use to start building your relationship with Hispanic millennials:
By encouraging Hispanic millennials to be loyal anglers and boaters today, we are ensuring our community’s growth, because their families will make up our future audience. Ultimately, our goal is to increase the social value of activities related to the great outdoors. If given a chance, we should reach out to others in the industry for potential partnerships that would open more opportunities to connect with Hispanics — combining events, sharing databases and promoting each other’s activities on mutual sites. In doing so, we can better serve this community that is just waiting to be invited and involved.
Source: From Futbol to Football: How the NFL and Soccer are Competing for Hispanic American Viewership, Nielsen 20
The first‐quarter performance numbers are in for VamosAPescar.org since its April 1 launch. We’re encouraged by the results and hope you are, too! Take a look here for the topline metrics.
RBFF is launching co‐sponsored research into finding valuable insights on Hispanics and boating. The research is planned for fielding during the Fall 2014. Please contact Frank Peterson for more information.
RBFF recently partnered with NMMA and its Discover Boating campaign in the creation of a short video of a Hispanic family explaining how they discovered their passion for life on the water. The Vazquez Family story is just one of a series of documentaries that can be found at DiscoverBoating.com.
RBFF and NMMA have released the Spanish‐language edition of the Beginner’s Guide to Boating. Spanish speakers can now enjoy all the same great info provided in the English version. Request a copy here!
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