Take Me Fishing captures the excitement and memories associated with boating and fishing. It’s a campaign with appeal across a broad range of audiences and a focus on action and awareness. The campaign blends the picturesque beauty of nature, the excitement of the sport and the idea of memories all into a single image, featuring a dynamic website and media buy, and a strategically important direct mail marketing component with state fish and wildlife agencies.

The campaign not only creates awareness, it also encourages boaters and anglers to take one more step toward participation in a measurable way.

It’s a comprehensive, measurable approach to reaching boaters and anglers of all ages and experience levels. By increasing participation RBFF fulfills its mission of helping to protect, conserve and restore this nation’s aquatic natural resources.


Use the Take Me Fishing materials and images in your own promotional efforts and gain the momentum of a major national consumer campaign. The campaign quality will reinforce your organization’s image in the community. And while you benefit from the campaign, the campaign benefits from your efforts to further spread the word that fishing and boating help families and friends connect to each other and the natural world.  The end result? More people fishing and boating

Download the FY 2014 Media Plan [PDF, 94KB]

Note: These files require the Adobe Acrobat Reader.