RBFF uses marketing, outreach and education strategies to grow participation in boating and fishing, and offers a variety of tools to its stakeholders to help them more strategically and effectively focus on their angler/boater recruitment and retention efforts.
Take Me Fishing is the boating and fishing community's national advertising campaign, and is all about capturing the excitement and memories associated with boating and fishing. Through this campaign, RBFF utilizes a comprehensive approach to reach boaters and anglers of all ages and experience levels in order to help increase participation in boating and fishing and fulfill its mission.
Stakeholders can use the Take Me Fishing materials and images in their own promotional efforts and leverage the momentum of a major national consumer campaign. The following materials are available:
RBFF has embarked on a new initiative to engage the quickly-growing Hispanic audience in recreational boating and fishing. Below are some resources to keep stakeholders up-to-speed on this initiative, and inform their own marketing outreach.
RBFF provides several tools to help aquatic educators and event planners host successful boating and fishing events.
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