RBFF Programs & Materials: Increasing Participation in Boating and Fishing

RBFF uses marketing, outreach and education strategies to grow participation in boating and fishing, and offers a variety of tools to its stakeholders to help them more strategically and effectively focus on their angler/boater recruitment and retention efforts.

Take Me Fishing™

Take Me Fishing is the boating and fishing community's national advertising campaign, and is all about capturing the excitement and memories associated with boating and fishing. Through this campaign, RBFF utilizes a comprehensive approach to reach boaters and anglers of all ages and experience levels in order to help increase participation in boating and fishing and fulfill its mission.

Stakeholders can use the Take Me Fishing materials and images in their own promotional efforts and leverage the momentum of a major national consumer campaign. The following materials are available:

  • TakeMeFishing.org : This one‐of‐a‐kind website is supported by the Take Me Fishing national advertising campaign and media outreach efforts. The site serves as a one‐stop‐shop for those seeking boating and fishing resources, links to each state's license and registration information and safety and conservation tips. Stakeholders can:
    • List their boating and fishing events. Use our event submission form to let the Take Me Fishing community know about it
    • Submit links to their own online boating and fishing resources
  • Marketing Guide : Customizable marketing materials to help with boating and fishing outreach initiatives, including magazine and newspaper ads, radio & print PSAs, Web banners, posters, event banners and more.
  • Take Me Fishing Logos : three creative applications are available by request.
  • Take Me Fishing Television PSA : Professionally produced 30-second PSA that communicates the link between fishing license sales and boat registrations to conservation.
  • Photo Library : Professional boating and fishing images to help with outreach efforts.
  • Take Me Fishing Event Planning Kit - a step-by-step guide to planning, promoting and hosting successful fishing, boating and aquatic stewardship events.
  • Places to Boat & Fish Map widget - A free, embeddable interactive tool that makes it easy for boaters, anglers and outdoor enthusiasts to find bodies of water, specific types of fish and various destination including camp sites, restaurants, picnic areas and other outdoor retailers.  To learn more about how you can add this to your site please email Rachel Auslander at rauslander@rbff.org. For more details on adding this free resource to your website, click here.

Hispanic Marketing

RBFF has embarked on a new initiative to engage the quickly-growing Hispanic audience in recreational boating and fishing. Below are some free resources and Vamos a Pescar™ campaign assets for stakeholders:

  • Webinar- RBFF Launches New Hispanic Campaign, Vamos a Pescar: An overview of the new Spanish-language microsite and resources.
    • Download a PDF of the webinar presentation slides
    • Download a video of the webinar presentation with audio
  • Webinar- Engaging the Hispanic Audience: Insights to Actions; Lopez Negrete Communications
  • Research - Engaging the Hispanic Audience: Insights to Actions; Lopez Negrete Communications
  • Photo Library - Downloadable professional multicultural boating and fishing images
  • PSAs - Downloadable Spanish-language “Fish & Protect” Radio and TV PSAs
  • "How To" Videos - Embeddable Spanish-language instructional videos
  • Web Banner - Downloadable web banner for your consumer website  
  • Translation Guide– Commonly used fishing and boating terms translated into Spanish for your marketing and communication needs. This is a living document.
  • News and Information –

Event Planning

RBFF provides several tools to help aquatic educators and event planners host successful boating and fishing events.

  • Event Planning : A step-by-step guide to planning, promoting, and hosting successful fishing, boating and aquatic stewardship events. 
  • Passport to Fishing & Boating : An introduction to a lifetime of recreation for families with little or no previous fishing and boating experience.
  • Best Practices : Provides the tools and insights into how to deliver better programming.
  • Tip Sheets: Provide details on how to be a successful and safe angler or boater.